The final program for the day at B&O also including the visit to Sound Hub Denmark

Dit hebben we ontvangen van ons contact ter plaatse in Struer Denemarken:

Here is the final program for the day at B&O also including the visit to Sound Hub Denmark. I have tried to make the sessions extra long so there is space for questions. It does require quite a bit of walking both visiting Factory 5 and Factory 3, so I hope everyone is up for that. 😊

August 25-26, 2025

Dear Beofriends

A very warm welcome to you all to Bang & Olufsen and to Struer, Denmark. We are thrilled that you have decided to visit us during this important year for the company – our 100 years anniversary year.

We are looking very much forward to a nice day together with you and hope that you will enjoy your stay in Denmark and with us here at Bang & Olufsen.

Monday August 25, 2025

08.45               Drive in own cars from hotel to Bang & Olufsen Innovation Lab

                        Address: Bang & Olufsen Allé 1, 7600 Struer (gps-friendly address: Hjermvej 25, 7600 Struer)

09.00               Welcome to Bang & Olufsen’s Innovation Lab

                        Including short introduction to Innovation Lab

09.20               Product design and concept development at Bang & Olufsen & Atelier

                        Kresten Krab-Bjerre, Director, Head of Creative

10.10               Factory 5 – world-leading manufacture of aluminium parts

                        Jette Nygaard, Communications Specialist

                        Ida Adamsen, Project Manager

11.30               Lunch at the Beocafe

12.30               Factory 3 – Product Technical Service, Bespoke editions & Recreated Classics

Jan Baarup Holmboe, Sr. Manager, Product Technical Service

                        Lars Tygesen, Sr. Manager, Head of DK Assembly & Distribution

14.00               We split in 2 groups and rotate between:

• Acoustics! A visit to Bang & Olufsen’s Listening Room.

                        Geoff Martin, Tonmeister & Senior Sound Design Specialist

• Beohome – the fully integrated Bang & Olufsen SmartHome

                        Jesper Boel Nielsen, Technical Project Manager

16.00               Drive in own cars from Innovation Lab to Quistrup – the manor where it all began

16.15               Visit Jane & Janus Olufsen at the Quistrup manor for a small aperitif

17.00               Drive in own cars from Quistrup to Struer Grand Hotel

Evening           Program organized by Beofriends

Tuesday August 26, 2025

Morning-

14.00               Program organized by Beofriends

14.00               Visit to Sound Hub Denmark

                        Meet Sound Hub DK’s CEO, Peter Petersen, for an introduction and a tour of the facilities